You don’t always have to explain why things happen the way they do. Sure, Carhartt wasn’t a skate brand, but we did things our way and skaters accepted us. It was never this ‘please wear it and we’ll pay you money’ kind of deal. “People sometimes asked why we went to skate contests, because Carhartt wasn’t strictly skate wear-but we were never strict. Which the brand had gained from being worn a lot by rappers graffiti artists and skaters at the time. Carhartt WIP began to focus more on the subcultural appeal of the brand. Carhartt continued to supply the raw, classic products. Working with the European distributor Work in Progress, the American workwear classic would soon evolve into Carhartt WIP (Work in Progress). Stripped of their original purpose of helping hard-working men in mines and on railroads, they were seen by street culture as a kind of anti-denim. In the 1980s, when the Western world was swamped by a wave of blue denim, Carhartt’s brown duck work jackets entered the streets as an alternative. This increase in popularity was mainly due to the quality, durability and resistance to water, fire and wear, due to the high-tech materials used for the garments. Over time, Carhartt clothing became more and more in demand for people who did not work in these industries.
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